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The San Roque Brand Grows at Fitur

Soraya Fernández

Once again, the Town Council of San Roque showcased the municipality’s various exceptional attractions to the world – and it is all much more than just golf and polo.

San Roque demonstrated yet again that it is a unique and exceptional tourist destination.

Its variety of attractions were presented at the annual International Tourism Fair (Fitur), which took place in Madrid from the 22nd to the 27th of January.


As is true for every year, the Fair turned out to be one of the best showcases of the municipality’s offering to the world. Moreover, it has cost the Town Council nothing.

“The exceptional city of San Roque” was the motto chosen for this year’s event, which was expertly organised by the Municipal Department of Tourism, directed by Tourism Councillor Dolores Marchena.

The Mayor of San Roque, Juan Carlos Ruiz Boix, and the Tourism Councillor highlighted that Fitur 2019 offered the ideal venue to show just how exceptional San Roque is.”

“In San Roque, visitors can enjoy 365 days a year of events, in an exciting agenda; Holy Week, which normally sees many tourists visit for up to 10 days every year; world sailing competitions and two international sporting fixtures; the Andalucía Valderrama Masters, which makes us the world’s capital for golfers and, in July and August, we are going to be the polo capital of the world for 40 days,” Ruiz Boix said at the Fair, underlining the fact that San Roque stands for golf and polo, but also much more.


The Town Council showed its strong commitment to having San Roque feature at this first-class international fair once again, putting emphasis on the municipality’s main attractions which, due to its diversity and quality, always meet the expectations of tourists who choose to visit.

It also participated as part of the Provincial Council of Tourism and the Association of Municipalities of the Campo de Gibraltar.

Culture, Cuisine and Sports


The main agenda for Fitur’s opening day focused on San Roque’s cultural relevance, avant-garde cuisine, and world class golf, polo and sailing tournaments.

Juan Carlos Ruiz Boix pointed out that Sotogrande has become internationally recognized for competitions such as the Andalucía Valderrama Masters and the Santa María Polo Club’s International Tournament.

Boix also said that San Roque is much more than just Sotogrande. This is why the Town Council continues to be committed to publicizing the wealth of tourism resources in the old town as well as in its nine districts. Its privileged position, halfway between the Costa de la Luz and the Costa del Sol, is one that few other municipalities can boast about.

More than 300 days of Sunshine a Year


More than 320 days of sunshine a year and a dreamy coastline, stretching across 17km are also part of the San Roque brand.

At Fitur, familiar beaches such as Guadarranque, Puente Mayorga and Campamento were introduced, as well as other more extensive and practically untouched beaches such as the one at Guadalquitón; areas where reef meets the sand, such Cala Sardina or Torrecarbonera; and beaches of recognized local and touristic character, such as Torreguadiaro. The latter three beaches are Blue Flag Certified.

Finger-licking Good


The destination’s enticing cuisine is something else to be taken into account. San Roque offers its visitors traditional and unique restaurants with classic Andalusian and international fare.

The people of San Roque pride themselves in having a restaurant that is listed in the prestigious Michelin guide.

San Roque is also a city of culture. The Town Council has designed a cultural agenda which offers a top-notch, un-missable programme all year round, including the Bienal Flamenca Canela de San Roque or the International Short Film Festival. These were also the subject of discussion at Fitur.

Nature and History


For those looking to enjoy nature, there are the natural areas of San Roque, such as the Pinar del Rey, the Finca La Alcaidesa, Borondo and Guadalquitón, all of which form part of the Los Alcornocales Natural Park.

The archaeological enclave of Carteia, which is home to the remains of the most important ruins of the Roman province of Baetica, is a must for history lovers.

Polo and Equestrian Shows

On the first day of the fair, polo and equestrian sports were showcased in the exhibition held by the Association of Municipalities of the Campo de Gibraltar in which San Roque participated.

The Santa María Polo Club presented its two main highlights for the year: the 48th International Tournament, which will be held this summer; and the start of the Santa María Equestrian Club, the installations of which will host first-class equestrian competitions.

Ruiz Boix stressed the importance of polo for the touristic image of the municipality, and a generator for wealth and employment.

He also highlighted the Town Council’s support of the Santa María projects, such as the hotel and commercial complex planned for Los Pinos, and the creation of an equine district.

Beach Clubs and Bars


The final day of the fair was dedicated to introducing the most popular beach clubs and bars on the San Roque coast, offering the most exquisite cuisine to be enjoyed on dreamlike beaches.

Also introduced were the literary tours which take place in Guadarranque which follow the life and times of Rosalinda Fox – the British spy featured in the novel “The Time in Between”.

Andalucía Valderrama Masters

The Andalucía Valderrama Masters golf tournament was one of the main talking-points. During the presentation, the mayor thanked the Junta de Andalucía for reinstating this tournament at the San Roque golf courses three years ago, when they signed a four-year deal with the European Golf Circuit to host it in Valderrama.

Intense Meeting Schedules


The Mayor, the Councillor for Tourism and the staff that accompanied them took advantage of this year’s edition of Fitur to meet with various tour operators and discuss the wide range of residential tourism.

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